Our Story
We Are
The Path.
Born in the diaspora. Raised between cultures. RAAH exists for every person who has ever felt too much of one world and not enough of another.
From Chicago
to the World
RAAH was born in 2022 in Chicago, Illinois — a city of contrasts, ambition, and unapologetic culture. Founded by creatives who grew up navigating the space between South Asian heritage and Western street culture, RAAH became the answer to a question no one was asking loud enough: where is fashion for us?
The brand name itself — راه — means "The Path" in Urdu and Farsi. It's not just a name. It's a declaration. We are charting a new course in luxury fashion, one that doesn't ask us to choose between our roots and our future.
2022
Founded in Chicago
The Founders
Meet the Visionaries
Ather Khan
Creative Director
Romaisa Sohail
Brand & Visual Lead
The Collective
Artisan Partners